E-commerce Finance
September 9, 2026

Introducing Business Health Check: your first look at what's really going on

Varenyky Inc. is a 14-person e-commerce operator selling home goods across North America, running QuickBooks for accounting and Stripe for payments.
Bohdan Sitarskyi
Product Owner

In this case study:

  • Varenyky Inc. ran its books across QuickBooks and Stripe with no single view tying them together
  • Their first Business Health Check flagged $180K in receivables aging past 60 days
  • The team split collections work by priority instead of chasing invoices in order
  • Cash on hand improved within one billing cycle, without new debt or financing
  • Veltrix now runs monthly as a standing check before the books close

Varenyky Inc. is a 14-person e-commerce operator selling home goods across North America, running QuickBooks for accounting and Stripe for payments. Both systems worked fine on their own — the problem was that no one was looking at them together, and the gap between "profitable on paper" and "cash in the bank" had been quietly widening for months.

The blind spot no one was watching

The blind spot no one was watching

Like a lot of growing teams, Varenyky's finance function was one person doing double duty: reconciling QuickBooks, chasing payments in Stripe, and reporting up to the founders once a month. Revenue looked healthy. Gross margin looked healthy. But cash was tighter than the income statement suggested, and nobody had the bandwidth to figure out why between closes. 



"We were profitable every month on paper," said the team's finance lead. "But we kept having these moments where cash was uncomfortably low right before payroll, and I couldn't tell you exactly why without spending a weekend in spreadsheets."

Connecting Veltrix in an afternoon

The Health Check surfaced four findings, ranked by how much attention they needed. The one that mattered most: accounts receivable had grown to roughly match a full month of revenue, with $180K of it aging past 60 days — invoices that were, in practice, unlikely to get paid without someone actively chasing them.

  • Try Veltrix with your clients for 3 months free
  • Get as much onboarding and AI training as you, your team and your clients need
  • Get the integrations and features your firm needs prioritized
  • Get joint marketing and partnership opportunities with Veltrix
  • Earn paid referral rewards

What the first Health Check found

The Health Check surfaced four findings, ranked by how much attention they needed. The one that mattered most: accounts receivable had grown to roughly match a full month of revenue, with $180K of it aging past 60 days — invoices that were, in practice, unlikely to get paid without someone actively chasing them. 



It wasn't a single bad customer or a data error. It was dozens of smaller invoices that had drifted past due while the team was heads-down on growth, with no process catching them early.

  1. Try Veltrix with your clients for 3 months free
  2. Get as much onboarding and AI training as you, your team and your clients need
  3. Get the integrations and features your firm needs prioritized
  4. Get joint marketing and partnership opportunities with Veltrix
  5. Earn paid referral rewards
Veltrix didn't tell us anything we couldn't have found ourselves eventually. It told us in twenty minutes what would have taken a full week to piece together manually — and by then we'd have already missed a payroll cushion.

Next steps: tighter collections, earlier

Varenyky now runs a Health Check monthly, a few days before books close, so aging receivables get caught while they're still 30 days out instead of 90. The team is also testing shorter payment terms on new invoices and a standard reminder cadence, both surfaced as suggestions from their ongoing chats with Veltrix.

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